Exhibitor Information

It's great to have you with us as exhbiting friends at the Women's Expo! We hope it just may be the best marketing dollars you’ll spend this year, because among marketing options, trade shows are consistently ranked as the number one return on investment for small to medium sized businesses. There's all the information you should need to exhibit at the show below, but feel free to call us anytime at 801.822.1333 with questions.


Booth amenities: You can supply your own booth items, but DIAMOND RENTAL is an excellent supplier. They supply everything except for hard-wire internet connections. Many commonly ordered items include draped tables, chairs, carpet and electricity. Click here to download an Exhibitor Packet from Diamond. Your contact is Sharon at 801.222.9311 or at sharonc@diamondrental.com, or you may fax your exhibitor packet order form. Wireless internet is provided free thanks to the UCCU Center and Bennett Events. Details are available at set-up day.

Booth rules:
1. Your booth space is simply the 10' x 10' space with pipe and drape around (8' high back and 3' high sides).  You may bring your own booth supplies such as table and chairs or they can be rented from Diamond Rental at 801.222.9311. Electrical is through Diamond as well and usually goes for about $90.
2. Everything must be inside the booth.  Nothing in the isles, including rugs. This is a fire marshal rule.
3. There is not really a maximum height requirement, but booths will be inspected by the marshal and must be deemed safe (no tipping hazards, etc).
4. Canopies are okay.
5. Side walls may not extend more than half way to the front of the booth unless prearranged. This is to keep visibility open to everyone's booth as people walk down the isles.
6. The provided drape rods will support normal banners but in general are not to be used as booth support.
7. Helium balloons may not be used at all at the show. This is a UCCU Center rule.
8. Please do not hand out popcorn. We are members of the popcorn-lovers fan club, but it is an unavoidable mess.

Set up day: Thursday, September 7th, anytime between 8 a.m. & 8 p.m. We stongly encourage all to finish set-up on that day, as the main loading dock area won't be available on Friday. Check in at the desk near the loading dock (north end) for exhibitor badges, etc. Loading and unloading only in the back lot.

Take down: Anytime after 8 p.m. (to 11 p.m.) on Saturday. No early take downs please.


On set-up day you may use the small loading dock parking lot on the North wall of the UCCU Center. Do not block traffic. Traffic must flow in a free circle around the lot.

On show days the loading dock lot is NOT available for us, but you may park in any of the main north or west lots (even the small west lot near the building). Parking is never allowed in a red zone or posted no parking zones. But if properly parked in any of UCCU's main lots, officers have been instructed not to hand out any visitor parking tickets on show days. Trailers are okay to park overnight in these lots as well.


Excellent rates ($84 for a King Suite or double Queen) can be found with our friends across the street at Hampton Inn and Suites, Orem. You may contact them at 801.426.8500.


If you're giving away food or food samples of any kind, you may need to go to the Health Departments and get a temporary food handlers permit (151 S. University, Provo or 801.851.7000 for information). Pre-packaged food (Tootsie Rolls, etc) do not need anything, but if you're not sure, please call this Health Department number. Temporary Food Handler permits are different than the Food Handler permit you may have for your regular on-site business.


We have a new simplified FREE ticketing system online. Please direct as many people as you would like here for tickets. These tickets are for pre-registered guests. Admission is $5 at the door. We can send you an e-mailable ticket if you'd like as well. Please e-mail us with your request.


We welcome giveaways from all exhibitors wishing to do so. This is a good opportunity for a little added promotion at the show by having it announced overhead from the microphone. Minimum value for promoted giveaways is $100. Limit one giveaway per day. If you'd like to have your giveaway announced, please e-mail us and we'll put it on our list.


We are proud of how hard we market this show. We market the most out of all women's shows in Utah and spread it across many kinds of medias. A key marketing piece is our custom Pre-Show Guide that we mail out to nearly all homes in Utah County! Of course our other marketing efforts still include TV, I-15 billboards, I-15 poster boards and city billboards, Utah Valley Magazine, The Daily Herald newspaper, Hometown Values, extensive social media campaigns, retail ticket distribution points and independent ticket mailings. We will also make any exhibitor a custom e-ticket who would like one.


If you'd like help with some booth ideas, printing and more we suggest you contact Design Spectrum (Orem) or Digital Printing Solutions (Springville).


Booth space is available by contacting Bennett Events at 801.822.1333. Booths are 10' x 10' and generally run $699. The Utah Valley Women's Show excels at connecting businesses with to the great women who call Utah home.


To download a Media Kit with 2015 Women's Show information, click here.


To download an application/contract, click here.


To download Diamond Rental's information packet, click here.



Many of you are exhibiting veterans and a few are first-timers, but it never hurts to get some time-proven advice about some things to do (and not do) to get the most of your Expo time.

1. Long before the Expo, plan a cool booth space. Invest in your booth. What would make it approachable? What would make you stop? This planning and/or investment always pays off later. Many successful strategies include giveaways that collect e-mails, games, contests, videos, graphics, video games, novelty or humor and other many other ideas. Be creative and have fun.
2. Talk to those working your booth. They make a huge difference. The basics have to do with positioning and attitude. Don't sit down in the back of your booth. Comfy but ineffective. Do have an open booth that's easy to enter or engage. Don't be on the phone or working. People think it's rude to approach you as you're busy. And most importantly, smile. Seems obvious, but so does common sense:) People talk with happy people.
3. If you're not personally good at meeting people, hire someone. Don't take it personally:) Happy, attractive people don't hurt. You get 3 seconds for a first expo impression.
4. Amazingly, nearly 60% of regional expo exhibitors do not have a pre-show lead plan in place as an expo opens (Center for Exhibitor Industry Research). Know the basics of potential client conversations and lead collection: 1) Engage and chat (10-30 seconds), 2) Qualify (1 minute) to see if they have a need for your services, and 3) Present what you have for them (1-5 minutes). Make sure to focus on what's in it for them. Then 4) Close by getting a business card or other contact information, and tell them you'll get them more info later. It's casual and flexible. Then keep a master list! Then move on to the next lead!
5. In another amazing statistic, out of all exhibitors, nearly 75% of all leads collected at Expos are not followed up on after the show (Center for Exhibitor Industry Research). Yes, your feet are tired, but the works not quite done. Take some time afterwards to follow up and help all the people you may have talked to during the show.
6. Some other helpful ideas may be to have an album of testimonials showing success stories and pictures. This is especially great for independent professionals selling an intangible product. Pictures of workshop attendees are good. Everyone likes pictures.
7. I've heard some that are anti-candy bowl, but most experts still say it's good. If you want to up the ante, have a bigger treat but only for those who chat with you that you can just hand them. Energy bars, bigger mints, or something else fun.
8. Promotional items are good. Think about whether they're use it for awhile or if it will just go to their kids. Kids are tough clients :)
9. If possible, demonstrate your product. People like to see it in action.
10. Dare to think up something a bit different. It makes trade shows fun. Things people have asked us if they can do in the past that have gone well include shooting money from a cannon, casinos, celebrity guests, flash mobs, sports contests, and many other slightly quirky things. Many visitors have been to a trade show before and they like to see diversity. Please ask us if you have any ideas you'd like to try. Between us and the South Towne, we'd love to try to accommodate your ideas if possible.

In summation, research shows that trade shows are the #1 advertising ROI businesses can make. So make a plan. We'd love to help you reach all your goals and be an important partner to your business each year. Have a great show!

Trade shows are consistently the #1 marketing return on investment among all options.